علم الاجتماع

كتاب مجتمع ماكدونالدز

Mohammed

مجتمع ماكدونالدز

تفاصيل الكتاب

تأليف : جورج ريتزر
ترجمة : محمد صلاح السيد
نشر : دار صفحة سبعة للنشر والتوزيع
سنة النشر : 2023
رابط الشراء : من هنا

وصف الكتاب

كتاب "مجتمع ماكدونالدز" هو عمل مهم للكاتب الأمريكي جورج ريتزر، وقد نُشر لأول مرة في عام 1993. يعتبر هذا الكتاب دراسة نقدية لظاهرة "ماكدونالديزاسيون" أو "المكدونالدية"، وهي العملية التي تتبنى فيها المجتمعات في جميع أنحاء العالم خصائص نموذج الأعمال الذي تتبعه شركة ماكدونالدز، مثل الكفاءة، والحسابية، والتوقع، والسيطرة.

يتناول ريتزر في كتابه تأثير هذه الظاهرة على مختلف جوانب الحياة الاجتماعية والثقافية والاقتصادية. يوضح الكاتب كيف أن النموذج الذي وضعته ماكدونالدز يمتد إلى قطاعات أخرى مثل التعليم، والرعاية الصحية، والترفيه، وحتى العلاقات الشخصية. من خلال تطبيق هذا النموذج، تصبح الأنشطة أكثر قابلية للتنبؤ، ولكنها تفقد في الوقت نفسه جزءًا من تنوعها وإنسانيتها.

يتمتع "مجتمع ماكدونالدز" بأهمية كبيرة في الدراسات الاجتماعية لأنه يسلط الضوء على التحولات الجذرية التي تحدث في المجتمعات المعاصرة نتيجة للعولمة والتكنولوجيا. وبالرغم من أن الكتاب يقدم نقدًا حادًا، إلا أنه يدعو القارئ للتفكير في الطرق التي يمكن من خلالها مواجهة هذه التغيرات بطرق تضمن الحفاظ على الجوانب الإنسانية والثقافية الفريدة لكل مجتمع.

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علم الاجتماع

Mohammed

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